Cape Fynbos & Neroli Range
Bytjie Salf is a luxury natural skincare and wellness brand inspired by the beauty of South African botanicals and the calming simplicity of slow living. The project focused on creating a soft, refined visual identity and packaging system that feels timeless, botanical, and quietly luxurious across every touchpoint.
The range combines amber apothecary-style packaging with delicate botanical illustrations, textured natural labels, and an earthy neutral palette to reflect the brand’s handcrafted approach to skincare and home fragrance. Each product was designed to feel gentle, restorative, and considered, while maintaining a premium shelf presence suited to boutique retail and wellness spaces.
The collection includes skin repair balms, luxury body care products and room mists inspired by ingredients such as Cape Fynbos, Neroli, Ylang Ylang, Cape Geranium, and Mint. The packaging design balances minimalism with warmth, allowing the natural ingredients and artisanal quality of the products to remain the focus.
This branding and packaging project included luxury skincare packaging design, botanical label design, product styling direction, visual identity development, print-ready artwork, and cohesive range extension across multiple product formats.
-
Skills
Graphic Design, Packaging Design, Logo Design
-
Client
Bytjie Salf
Share project
