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Plume and Petal

Tea packaging design

for a refined jasmine green tea presented through a soft, minimal approach. Moon Jasmine blends delicate florals with a refined, design-led aesthetic.

Plume & Petal explores a softer, more refined direction for jasmine tea packaging. Subtle florals, negative space, and a restrained palette create a calm, understated presence on shelf.

This jasmine tea packaging design focuses on creating a sense of quiet clarity, where each element is carefully considered rather than overworked. The layout leans into openness and balance, allowing the design to feel light, breathable, and easy to navigate.

Typography is kept minimal and refined, supporting the overall aesthetic while maintaining clarity and legibility. The floral elements are intentionally delicate, adding just enough detail to create interest without overwhelming the packaging.

The result is a packaging design approach that feels thoughtful, modern, and quietly distinctive, suited to boutique and product-based brands looking for something soft, minimal, and considered.

Designed in Durbanville, South Africa, this project takes a more minimal approach to packaging design for product-based brands drawn to thoughtful, quietly distinctive design.

As part of a broader body of work, this project sits alongside other packaging design projects across food, skincare, and product-based brands, each approached with the same focus on clarity, balance, and considered detail.